Our knowledge of the sports market enables us to add real commercial insight and value to clients. The winning combination of expertise and commercial approach allows us to offer clients bespoke and strategic business solutions.  We aim to advice and assist clients on all matters relating to the acquisition, exploitation and protection of commercial sports rights across a wide range of sports sectors.


Rights holders and sponsors alike are constantly looking at innovative ways of enhancing value in the rights packages they are offering or acquiring. We provide clients with assistance on all aspects of sponsorship agreements across a broad range of service and product categories.

Brand Licensing

The brand of any organisation involved in the business of sports is a core asset and it is clear that the importance of creating and maximising brand value is key. We advise clients on their brand strategies, both by way of domestic and international licensing programmes and by way of effective and commercially driven brand protection, acquisition and sale programmes.

Typical work in these areas includes:

  • Agency appointment agreements
  • Kit supply, sponsorship and licensing agreements
  • Drafting of standard licensing terms and conditions
  • Brand sales and acquisitions
  • Brand protection programmes and anti-counterfeiting issues
  • Trademark registration

Individuals and Image Rights

We advise event organisers, agencies, clubs, teams and individual sportsmen and women on all aspects relating to competitor participation issues and the exploitation and protection of image rights.

Work in these areas typically includes:

  • Event participation agreements
  • Image rights licensing agreements (including endorsement agreements)
  • Advice regarding regulatory issues.

Event Organisation and Management

We advise event organisers, promoters, governing bodies, clubs and teams on all aspects of event organisation and management.


Services include advising on:

  • Participation agreements
  • Venue hire agreements
  • Match staging agreements
  • Touring agreements
  • Catering and hospitality agreements